Strategy
February 2013
Eight19 (A): A Social Enterprise?
By Jeff Skinner, Tom Ryan
Eight19 is a technology-based start-up company based on Cambridge Science Park. The company is developing a new (and very low cost) solar-panel technology aimed primarily at domestic use in developing countries. The case describes the issues faced by eight19 as it develops a business model for the n...
April 2019
Yulife: Redefining Life Insurance
By Julian Birkinshaw, Ken Mark
Yulife is a digital-first life insurance and rewards company that is seeking to disrupt the centuries-old life insurance market. Its founders are a combination of insurance industry veterans and executives in finance, wealth management and gaming. The challenge the company faces is that it cannot go...
March 2019
ENGIE’s GEM business unit: Towards a new way of working
By Julian Birkinshaw, Ken Mark
The case is set in early 2019. Edouard Neviaski is CEO of the Global Energy Markets (GEM) division of Engie, a very large French energy company. He has been pushing a major programme of change over the previous three years and is considering the next steps: how to maintain momentum, what additional ...
October 2019
Ferrari: Strategy in Transition
By Stefano Turconi
Set in January 2018, the case presents the situation facing Ferrari Chairman and CEO Sergio Marchionne as he considers the future of the septuagenarian racing and luxury performance car company. During his tenure, Marchionne steered Ferrari onto a trajectory of sustained profitable growth. He split ...
May 2014
Vodafone Turkey (C)
By A. Gokhan Ay, Michael Jacobides, Tom Albrighton
Vittorio Colao was appointed Chief Executive of Vodafone Group plc on 29 July 2008. Given the ongoing economic tumult, one of his first acts as CEO was to stress that the company had to “batten down the hatches” to survive. The days of multi-billion pound deals were over, he added.Vittorio inher...
April 2014
Vodafone Turkey (B)
By A. Gokhan Ay, Michael Jacobides, Tom Albrighton
Vittorio Colao was appointed Chief Executive of Vodafone Group plc on 29 July 2008. Given the ongoing economic tumult, one of his first acts as CEO was to stress that the company had to “batten down the hatches” to survive. The days of multi-billion pound deals were over, he added.Vittorio inher...
April 2014
Vodafone Turkey (A)
By A. Gokhan Ay, Michael Jacobides, Tom Albrighton
Vittorio Colao was appointed Chief Executive of Vodafone Group plc on 29 July 2008. Given the ongoing economic tumult, one of his first acts as CEO was to stress that the company had to “batten down the hatches” to survive. The days of multi-billion pound deals were over, he added.Vittorio inher...
January 2016
Unilever Foundry
By Julian Birkinshaw, Shahnoor Meghani
This case focuses on the Unilever Foundry, a platform for Unilever to engage with start-ups and entrepreneurs, providing them with access to Unilever’s brands as a means of enabling their growth while bringing innovative technology back to the company. The case provides a brief description of Unil...
March 2017
UEFA 2016: The Opportunities and Challenges of Connectivity
By Costas Markides
UEFA is considering how best to use the new technologies of the social era to improve fans’ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation....
March 2018
Turning Around KBC in 2009-2016 (C)
By Costas Markides, Daniel Oyon, Lisa Duke
This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) o...