Latest cases

October 2020

Brand Value and Valuation – Technical Note (Spanish)

By Nader Tavassoli

Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...

June 2022

Anne Boden at Starling Bank: Disrupting an industry

By Herminia Ibarra, Luisa Alemany, Nick Mickshik, Ken Mark

The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 20...

March 2022

Marin Alsop: Dream job or nightmare – Compact Case

By Carrie J. Fletcher, Randall Peterson, Vyla Rollins

This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a gay woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the profession. At virtually every turning point on her unconventional path, Alsop...

March 2022

Marin Alsop: Showing them success – Compact Case

By Carrie J. Fletcher, Randall Peterson, Vyla Rollins

This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a gay woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the profession. At virtually every turning point on her unconventional path, Alsop...

March 2022

Marin Alsop: A study in inclusive leadership – Compact Case

By Carrie J. Fletcher, Randall Peterson, Aneeta Rattan

This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a gay woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the profession. At virtually every turning point on her unconventional path, Alsop...