Technology
April 2009
Multi Media Mapping Ltd Case (B)
By John Bates, Cosette Reczek, Sean Phelan
It was early October 2007 as Sean Phelan, founder of Multi Media Mapping Ltd, reviewed the previous 12 months. It had been a year of highs and lows that now set the scene for the most important decision in the company’s 12-year history. At least he now had some options to consider – unlike this ...
April 2009
Multi Media Mapping Ltd Case (A)
By John Bates, Cosette Reczek, Sean Phelan
It was nearly 10 years since Multi Media Mapping Ltd had gone live with the launch of the Multimap.com website and Sean Phelan, founder and majority shareholder, was facing the classic entrepreneur’s dilemma. The company had a successful platform and business model that had made it the market lead...
July 2020
Haier’s (2019) ecosystem revolution: From Rendanheyi 2.0 to Rendanheyi 3.0
By Michael Jacobides, Lisa Duke
2019 was an important year for Haier. Its new version of its radically decentralised structure, dubbed Rendanheyi 2.0, based on many independent ‘Ecosystem Micro-enterprise Communities’ (EMCs) had been devised to help it respond to the shifting ways of adding value in the digital, internet-based...
June 2020
Enel S.p.A.: A Traditional Utility Embraces the Digital Revolution
By Julian Birkinshaw, Ken Mark
The case study describes the digital transformation of Enel under the leadership of Francesco Starace from 2014 to 2019. Enel is one of Europe’s largest utilities, providing electricity to 71 million customers across Europe and South America. It is also an impressive success story. At the time the...
August 2016
ONk: Dining at the Funding Buffet
By Gary Dushnitsky
The idea for ONk originated in 2012 when six-year-old Mike asked his father, Sam Ke, one night, “Can we make a computer that is simple and fun?” Soon afterwards, a team of three – Alex Bell, Joe Costa and Sam Ke – came together to answer the call. The mission: to give young people – and th...