Retail

July 2020

Dollar Shaving Club: Disrupting the Shaving Industry (Spanish)

By Jamie Anderson, Nader Tavassoli, Karin Kollenz-Quétard

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name,…

May 2016

Big Beautiful Hair

By John Mullins

Alex and Mimi Ikonn were heading out to dinner in Toronto to celebrate their first real day in business. While their preparations had taken several months of their time, tomorrow was the day when their…

August 2018

Andrew Thornton: Putting Heart into Business

By Randall Peterson

At the age of 42, in the midst of a successful and lucrative career as the owner of an international retail consultancy, Andrew Thornton realised he had nothing more to give to his business. He…

October 2015

Amazon.com: Staying a step ahead

By Julian Birkinshaw, Lisa Duke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…