Strategic brand

December 2024

Red Bull Spreads its Wiiings (Russian language)

By Nader Tavassoli

Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...

September 2022

Red Bull Spreads its Wiiings

By Nader Tavassoli

Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...