pivoing; building competitive advantage
December 2023
The Carzaty Journey
By Muhammed Mekki, Natasha Wallace
The Carzaty case starts at a pivotal point in the start-upā€™s story. It is 2021 and co-founders Hassan Jaffar and Marwan Chaar are preparing to scale up their online used car business they started in Oman. With the backing of investors, they are confident that threefold growth will be realised with...