United States
December 2023
Satya Nadella at Microsoft: Instilling a Growth Mindset (French language)
By Herminia Ibarra, Aneeta Rattan
When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. Earlier that year his wife, Anu, had given him a best-selling book by Stanford psychologist Carol Dweck entitled Mindset: The New Psychology of Success, su...
November 2023
Intel Case (A): 1968-1985
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Intel Case (B): 1985-1998
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Intel Case (C): 1998-2019
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
August 2023
Stepping out of lockdown: Launching a footwear brand during a pandemic
By Claudia Yoshinaga, Elisa Larroudé, John Mullins
Marina LarroudĂ© stared glumly at all the crossings out on the proposed boots order for the autumn collection. Her husband Ricardo wanted to cut her suggestions by nearly half â in models, colours and quantities. Their fledgling shoe business had begun to a promising buzz a few months ago, but las...
March 2017
Raising capital for Financial Butler (C) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerfordâs attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an âuntappedâ market segment currently not served by wealth managers, ...
March 2017
Raising capital for Financial Butler (B) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerfordâs attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an âuntappedâ market segment currently not served by wealth managers, ...
March 2017
Raising capital for Financial Butler (A) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerfordâs attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an âuntappedâ market segment currently not served by wealth managers, ...
April 2024
Building an organisation for the ecosystem era: Weighing up the Recipe of Haierâs Internet of Food
By Michael Jacobides, Tom Albrighton, Monwei Chou, Lisa Duke, Dalbert Ma, Aryan Mittal
Ecosystems offer a new way to bring multiple firms together in order to deliver new value propositions. By working together, the hub firm and its complementors can create innovative âproduct plus serviceâ bundles that span traditionally separate industries to offer an experience that simply wasn...
April 2024
From Products to Experience Ecosystems: Haierâs Internet of Food
By Michael Jacobides, Lisa Duke, Dalbert Ma, Aryan Mittal
Haier had come a long way since Zhang Ruimin took it over as a failing Chinese Collective-Owned Enterprise in 1984. Since then, heâd been able to transform it into one of the worldâs leading appliance manufacturers, known for quality and innovation. Haier was also noted for its bold geographical...