Peer-to-peer business models
January 2016
easyCar (G): From B2C to P2P
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
January 2016
easyCar Reincarnated (F): Putting off Fires and Moving down the Value Chain
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
January 2016
easyCar (E): New Troubles Ahead
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
January 2016
easyCar (D): A New Beginning
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
January 2016
easyCar (C): Reality Bites Back
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
January 2016
easyCar (B): The Profile of a Strategic Innovator in 2000
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...
January 2016
easyCar (A)
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...