Strategy

February 2024

Digital Dubai: Making Dubai the Digital Capital of the World

By Julian Birkinshaw, Neil King

When the Dubai Government announced in 2021 that it had processed its last-ever paper transaction, becoming the first government in the world to go paperless, it completed a 20-year journey of digital transformation that changed people’s lives across the emirate fundamentally. Since launching i...

December 2023

citizenM: Radical innovation in the hotel industry (Chinese language)

By Freek Vermeulen

In 2008, a group of five entrepreneurs and executives teamed up to launch an innovative hotel chain into what seemed like a highly competitive industry. Rattan Chadha, the founder of fashion company MEXX and Michael Levie, a hotel industry veteran, teamed up with Hans Meyer, a hotel development spec...

September 2023

Desso (B): Going Forward (Portuguese language)

By Ioannis Ioannou, Amandine Ody-Brasier

This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...

September 2023

Desso (A): Taking on the Sustainability Challenge (Portuguese language)

By Ioannis Ioannou, Amandine Ody-Brasier

This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...

October 2023

De Beers: Reverse-disrupting the Diamond Industry

By Stefano Turconi, Thomas Horton, Minerva Rojanapenkul

Set in September 2018, the case describes De Beers’ attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De Beers had created and nurtured the perception of diamonds as rare objects and exclusive symbols of ...

October 2023

Gucci in the Metaverse

By Stefano Turconi, Umberto Lobina

Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided to take the lead, bargaining that a test-and-learn ...

March 2017

Raising capital for Financial Butler (C) (Chinese language)

By Bryan Stroube, Michael Bikard, Ken Mark

This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, ...

May 2023

Tata Sky: Responding to a disruptive technology (A)

By Jessica Spungin, Julian Birkinshaw, Harit Nagpal

Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...

February 2024

Building an organisation for the ecosystem era: Weighing up the Recipe of Haier’s Internet of Food

By Michael Jacobides, Tom Albrighton, Monwei Chou, Lisa Duke, Dalbert Ma, Aryan Mittal

Ecosystems offer a new way to bring multiple firms together in order to deliver new value propositions. By working together, the hub firm and its complementors can create innovative ‘product plus service’ bundles that span traditionally separate industries to offer an experience that simply wasn...

February 2024

From Products to Experience Ecosystems: Haier’s Internet of Food

By Michael Jacobides, Lisa Duke, Dalbert Ma, Aryan Mittal

Haier had come a long way since Zhang Ruimin took it over as a failing Chinese Collective-Owned Enterprise in 1984. Since then, he’d been able to transform it into one of the world’s leading appliance manufacturers, known for quality and innovation. Haier was also noted for its bold geographical...