Strategy
June 2020
CI&T Building an Entrepreneurial Management Model
By Julian Birkinshaw, Carolina Rossi Wosiack
The case study describes the growth of CI&T, from a start-up in Brazil to a 3,000+ person consulting firm with global reach in 2019. The case describes the stages of growth the company has been…
April 2015
Thomson Reuters: Building a Risk-Management Business
By Julian Birkinshaw, Stefano Turconi
The case tells the story of the evolution of Thomson Reuters’ risk business, from its creation in 2010 as Thomson Reuters GRC (governance, risk and compliance) to its position as a $700 million revenue…
August 2019
Innovation and Agility at Tencent’s WeChat
By Julian Birkinshaw, Enrique de Diego, Dickie Liang-Hong Ke
This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social networking and lifestyle app created in 2010…
January 2005
Brahma versus Antarctica: Reversal of Fortune in Brazil’s Beer Market
By Donald Sull
The case is set in June 1999 as Marcel Telles, Chairman and Chief Executive Officer of Companhia Cervejaria Brahma (Brahma) – the largest brewer in Brazil – considers a possible merger with the Antarctica Group…
February 2013
Eight19 (A): A Social Enterprise?
By Jeff Skinner, Tom Ryan
Eight19 is a technology-based start-up company based on Cambridge Science Park. The company is developing a new (and very low cost) solar-panel technology aimed primarily at domestic use in developing countries. The case describes the…
October 2019
Ferrari: Strategy in Transition
By Stefano Turconi
Set in January 2018, the case presents the situation facing Ferrari Chairman and CEO Sergio Marchionne as he considers the future of the septuagenarian racing and luxury performance car company. During his tenure, Marchionne steered…
May 2014
Vodafone Turkey (C)
By A. Gokhan Ay, Michael Jacobides, Tom Albrighton
Vittorio Colao was appointed Chief Executive of Vodafone Group plc on 29 July 2008. Given the ongoing economic tumult, one of his first acts as CEO was to stress that the company had to “batten…
April 2014
Vodafone Turkey (B)
By A. Gokhan Ay, Michael Jacobides, Tom Albrighton
Vittorio Colao was appointed Chief Executive of Vodafone Group plc on 29 July 2008. Given the ongoing economic tumult, one of his first acts as CEO was to stress that the company had to “batten…
April 2014
Vodafone Turkey (A)
By A. Gokhan Ay, Michael Jacobides, Tom Albrighton
Vittorio Colao was appointed Chief Executive of Vodafone Group plc on 29 July 2008. Given the ongoing economic tumult, one of his first acts as CEO was to stress that the company had to “batten…
January 2016
Unilever Foundry
By Julian Birkinshaw, Shahnoor Meghani
This case focuses on the Unilever Foundry, a platform for Unilever to engage with start-ups and entrepreneurs, providing them with access to Unilever’s brands as a means of enabling their growth while bringing innovative technology…