17 Global Goals

September 2024

ThriveAgric case A: An Agritech entrepreneurial opportunity in Africa

By Rupert Merson

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The C case briefly surveys the growth of the business after its successful post-Covid turnaround and its expansion beyond Niger...

September 2024

ThriveAgric case (B): Entrepreneurship as turnaround

By Rupert Merson

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The B case describes the crisis confronting the business caused by the Covid-19 pandemic, which initially threatened its existe...

September 2024

ThriveAgric case C: Growing the entrepreneurial business

By Rupert Merson

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The A case discusses the “need” – i.e. the poverty of smallholder farmers in Nigeria caused by structural inefficiencies ...

July 2024

Pentland Brands: Berghaus’s International Expansion

By Ioannis Ioannou, Ken Mark

Pentland Brands, a family-owned British company, aims to expand its outdoor apparel brand Berghaus internationally, with a focus on the German and Chinese markets. Berghaus, certified as a B Corporation in 2023, boasts a strong reputation for well-designed, durable products and offers unique service...

April 2024

Ros Atkins and the 50:50 Project at the BBC (C)

By Siri Chilazi, Aneeta Rattan, Oriane Georgeac

In the summer of 2022, the 50:50 Project leadership was taking stock after three tumultuous years. It wasn’t just the Covid-19 pandemic; leadership transitions, organisational structure changes, and questions about mission and scope were adding up for 50:50 and the BBC as a whole. The 50:50 Projec...

February 2024

Flakk Group Case A. Hexagon Purus: Fuelling the future

By Ioannis Ioannou, Nick Mickshik

In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...

February 2024

Flakk Group Case B: Norwegian Hydrogen

By Ioannis Ioannou, Nick Mickshik

In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...

November 2023

Hornby plc: Strategic Transformation (B)

By Freek Vermeulen

In 2005 Frank Martin, CEO of Hornby, was feeling proud. Since joining in 2000, he had seen the company's share price rise from 35 to more than 250 and his strategic transformation of the firm from a toy company into a hobby company had been a resounding success. The company dominated the UK market a...

November 2023

Hornby plc: Building Communities (A)

By Freek Vermeulen

In 2005 Frank Martin, CEO of Hornby, was feeling proud. Since joining in 2000, he had seen the company's share price rise from 35 to more than 250 and his strategic transformation of the firm from a toy company into a hobby company had been a resounding success. The company dominated the UK market a...

November 2023

AntChain’s Blockchain as a Service: Digitising Industry Collaboration

By S. Alex Yang, Nitish Jain

The case describes how AntChain’s parent, Ant Group, started to invest in blockchain in 2015 as it believed the technology would build trust between different actors in a system. The earliest use case was a cross-border remittance service. The team continued to build and develop its blockchain tec...