Entrepreneurial finance
September 2022
Feedr (B)
By Gary Dushnitsky, Kathryn Larin
The case describes the journey of Riya Grover and Lyz Swanton (MBAs from HBS and LBS respectively) who launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr introduced a sustainable solution offering nutritionally healthy food by leveraging technology to drive pe...
September 2022
Feedr (A)
By Gary Dushnitsky, Kathryn Larin
The case describes the journey of Riya Grover and Lyz Swanton as they launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr provided nutritionally healthy food to the workplace by leveraging technology to drive personalisation in choice and scale. Case A follo...