Valuation methodology

February 2021

ProMed Ltd

By John Mullins, Robert M Johnson

For Sid Worley, it was decision time. He had spent the last two years courting the management and the family owners of his largest competitor, and finally (and unexpectedly) they had indicated that they would…

February 2021

Valuing Privately Owned Companies: Valuation Techniques – Technical Note

By John Mullins, Robert M Johnson, Steve Pesenti

It is commonly said that the valuation of companies is more of an art than a science. The essence of this statement is that arriving at a valuation is a matter of judgment, balancing the…

January 2019

Brand Valuation: What, How and Why?

By Nader Tavassoli

As Chief Marketing Officer of a privately held Swiss luxury goods company, Lena Müller was tasked with valuing the company’s brand, whose products traded under the same name as the company itself. The reason her…

January 2013

Endomagnetics

By John Bates, Jeff Skinner, Oliver Rivers

The case explores the methodologies for valuing an early stage, IP based business. Endomagnetics is a university spin-off based on technology from University college London. By the time of the case the business has raised…