Sport
October 2021
The European Super League
By Chris Voss, Fabio Puntillo
This case study describes the situation three days after the ill-fated launch of the European Super League (ESL). It can be used in a number of ways. This includes exploring the differences between US sports business models and those of European football; the strategy of the ESL and the possible mis...
March 2017
UEFA 2016: The Opportunities and Challenges of Connectivity
By Costas Markides
UEFA is considering how best to use the new technologies of the social era to improve fansā€™ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation....
August 2018
Paul McGinley – Leading a Multinational Team of Individuals
By Lisa Duke, Randall Peterson
In January 2013, Irish Tour Professional Golfer, Paul McGinley was named as Captain of Team Europe for the 2014 Ryder Cup in Gleneagles, Scotland. Across his career, McGinley had both played himself in the Ryder Cup as well as acted as Vice Captain in two successful tournaments for the Team Europe. ...