Corporate restructuring

July 2020

Haier’s Rendanheyi 2.0: An ecosystem revolution

By Michael Jacobides, Lisa Duke

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one…

August 2018

Super Luxurious Auto (F)

By Alvarez and Marsal, Michael Jacobides

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one…

August 2018

Super Luxurious Auto (E)

By Alvarez and Marsal, Michael Jacobides

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one…

August 2018

Super Luxurious Auto (D)

By Alvarez and Marsal, Michael Jacobides

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one…

August 2018

Super Luxurious Auto (C)

By Alvarez and Marsal, Michael Jacobides

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one…

August 2018

Super Luxurious Auto (B)

By Alvarez and Marsal, Michael Jacobides

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one…

August 2018

Super Luxurious Auto (A)

By Alvarez and Marsal, Michael Jacobides

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one…