Corporate planning
January 2020
Sofar Sounds: Charting the next stage of growth
By Julian Birkinshaw, David Mather, Bryan Stroube, Aharon Cohen Mohliver
This case traces the development of a live entertainment company, Sofar Sounds, from a conversation among three friends about their frustrations with live music events, through early success and now to a point where the CEO, Rafe Offer, has to make important decisions about its future growth. Sofar ...