January 2020

Sofar Sounds: Charting the next stage of growth

By Julian Birkinshaw, David Mather, Bryan Stroube, Aharon Cohen Moliver

This case traces the development of a live entertainment company, Sofar Sounds, from a conversation among three friends about their frustrations with live music events, through early success and now to a point where the CEO, Rafe Offer, has to make important decisions about its future growth. Sofar ...