Coffee

January 2021

Costa Coffee: Project Marlow – Compact Case

By Julian Birkinshaw, Ken Mark

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…

August 2013

Costa Coffee (B): Project Marlow

By Julian Birkinshaw, Ken Mark

This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a…

September 2013

Costa Coffee (A): A Proposal to Build the Next Generation Self-serve Espresso Bar

By Julian Birkinshaw

This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a…