Dual business models

March 2009

Reuters Market Light: Strategic Innovation at the Bottom of the Pyramid

By Costas Markides, Laura Winig, Daniel Oyon

This case is set in 2008 and examines the challenges facing Amit Mehra, Managing Director of Reuters Market Light (RML), a newly formed unit within Thomson Reuters, as he tries to grow the business amid…

July 2018

Dollar Shave Club: Disrupting the Shaving Industry

By Nader Tavassoli

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name,…