Strategic agility

March 2012

Carnival Corporation: The P&O Princess Acquisition (A)

By Donald Sull, Stefano Turconi, Barbara Muckermann

Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...

March 2012

Carnival Corporation: The P&O Princess Acquisition (B)

By Donald Sull, Stefano Turconi, Barbara Muckermann

Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...

April 2015

Thomson Reuters: Building a Risk-Management Business

By Julian Birkinshaw, Stefano Turconi

The case tells the story of the evolution of Thomson Reuters’ risk business, from its creation in 2010 as Thomson Reuters GRC (governance, risk and compliance) to its position as a $700 million revenue business unit within the Finance and Risk (F&R) division of Thomson Reuters in 2016. The cas...

December 2020

Amazon.com: Staying a step ahead (2020)

By Julian Birkinshaw, Lisa Duke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to 2016. The case intentionally provides a lot of detail on specific new products and services created over t...