Product diversification
November 2023
Hornby plc: Strategic Transformation (B)
By Freek Vermeulen
In 2005 Frank Martin, CEO of Hornby, was feeling proud. Since joining in 2000, he had seen the company's share price rise from 35 to more than 250 and his strategic transformation of the firm from a toy company into a hobby company had been a resounding success. The company dominated the UK market a...
November 2023
Hornby plc: Building Communities (A)
By Freek Vermeulen
In 2005 Frank Martin, CEO of Hornby, was feeling proud. Since joining in 2000, he had seen the company's share price rise from 35 to more than 250 and his strategic transformation of the firm from a toy company into a hobby company had been a resounding success. The company dominated the UK market a...