technology adoption

April 2024

HDFC ERGO: A product ecosystem built on mindshare

By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal

Anuj Tyagi, Joint Managing Director of HDFC ERGO, is facing the challenge of transcending the traditional limitations of insurance interactions and establishing a significant presence in customers’ minds beyond annual transactions. The case explores the context of the insurance industry in India b...

April 2024

From PingAn’s inspiration to HDFC ERGO’s journey: Building an insurance-based ecosystem

By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal

Beginning with an exploration of insurance player Ping An’s evolution to contrast with HDFC ERGO’s strategy adaptation to the Indian market, this case sheds light on HDFC ERGO’s strategic shift towards a mindshare-centric ecosystem from its roots as a digitised insurance provider in India. ...