Social entrepreneurship

September 2021

Treeapp: Plant a tree for free, every day

By Ioannis Ioannou

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

August 2021

Fatima Akilu: Staying true to her values (B)

By Randall Peterson

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

August 2021

Fatima Akilu: The rise of a quiet leader (A)

By Randall Peterson

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

August 2021

Quiet Charisma: Fatima Akilu at the Neem Foundation

By Randall Peterson

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

January 2020

Sofar Sounds: Charting the next stage of growth

By Julian Birkinshaw, David Mather, Bryan Stroube, Aharon Cohen Moliver

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

December 2018

M-KOPA Solar: Using Digital Disruption to Connect the World’s Poor

By Nader Tavassoli

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

November 2012

innocent Drinks: Maintaining Socially Responsible Values During Growth (B)

By Celia Moore, Luis Fischer, Mike McCarthy

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

November 2012

innocent Drinks: Maintaining Socially Responsible Values During Growth (A)

By Celia Moore, Luis Fischer, Mike McCarthy

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.