Europe

February 2025

To beat or not to beat the drum for DE&I? Coca-Cola Switzerland and Corporate Political Action

By Aharon Cohen Mohliver, Forrest Briscoe, Marco Clemente, Nick Mickshik

In January 2020 on the eve of a national referendum to pass new laws affording LGBTQIA+ communities formal legal protection against homophobia, Martin Kathriner of Coca-Cola Hellenic Bottling Company (Coca-Cola HBC), Reyn ffoulkes from The Coca-Cola Company and their teams were weighing up the pros ...

November 2024

Eden McCallum: Consulting Redefined (Spanish language)

By Freek Vermeulen

Eden McCallum is a Management Consulting firm founded by two ex-McKinsey partners. It has offices in London, Amsterdam and Zurich, and is planning further expansion. The company is founded using a distinctive new business model, based on operating a pool of experienced, freelance consultants. Hence,...

October 2024

KFC UK & Ireland Case A: Crafting a Technology Roadmap

By Nitish Jain, S. Alex Yang

It was June 2021 and Jatin Chandwani was three months into his role as Chief Technology Officer of KFC UK & Ireland (KFC UK&I). Immediately upon joining, he completed a three-week induction working in a restaurant. The experience made him realise there was a massive gap between the digital c...

October 2024

KFC UK & Ireland Case B: Technology and Project Choices

By Nitish Jain, S. Alex Yang

Jatin Chandwani realised numerous opportunities existed for technology interventions to improve franchisees' financial performance at KFC UK & Ireland.. Specifically, these concerned attaining better customer experience and the widespread use of data-led analytics to guide franchisees' actions; ...

July 2024

Pentland Brands: Berghaus’s International Expansion

By Ioannis Ioannou, Ken Mark

Pentland Brands, a family-owned British company, aims to expand its outdoor apparel brand Berghaus internationally, with a focus on the German and Chinese markets. Berghaus, certified as a B Corporation in 2023, boasts a strong reputation for well-designed, durable products and offers unique service...

May 2024

Avon International: Imagining a Refill Program in Turkey

By Ioannis Ioannou, Ken Mark, Lisa Duke

The case explores the role of sustainability initiatives in Avon's business strategy and how they align with its mission of empowering women. It also discusses the potential financial and operational implications of the yet-to-be implemented idea of a refill program, including changes to supply chai...

May 2024

The HASSLACHER Group: The Capital Equipment Decision

By Ioannis Ioannou, Ken Mark

A visitor to Sachsenburg, a quiet village nestled in the Austrian Alps, might not know that it was the headquarters of the Hasslacher Group, Europe’s largest producer of glued laminated timber. It was early May 2022 and Christoph Kulterer, CEO of the Hasslacher Group, wanted to decide what to do w...

December 2023

citizenM: Radical innovation in the hotel industry (Chinese language)

By Freek Vermeulen

In 2008, a group of five entrepreneurs and executives teamed up to launch an innovative hotel chain into what seemed like a highly competitive industry. Rattan Chadha, the founder of fashion company MEXX and Michael Levie, a hotel industry veteran, teamed up with Hans Meyer, a hotel development spec...

November 2023

Sadler’s Wells Theatre – Compact Case

By Freek Vermeulen

Alistair Spalding, Chief Executive of Sadler’s Wells Theatre, recalled an evening back in the autumn of 2004 when he was sitting in a balcony seat in an empty, unlit theatre, watching a crew dismantle a set following a final performance. Earlier in the day, the board had confirmed Spalding’s app...

November 2023

Hornby plc: Strategic Transformation (B)

By Freek Vermeulen

In 2005 Frank Martin, CEO of Hornby, was feeling proud. Since joining in 2000, he had seen the company's share price rise from 35 to more than 250 and his strategic transformation of the firm from a toy company into a hobby company had been a resounding success. The company dominated the UK market a...