Developing countries
March 2009
Reuters Market Light: Strategic Innovation at the Bottom of the Pyramid
By Costas Markides, Laura Winig, Daniel Oyon
This case is set in 2008 and examines the challenges facing Amit Mehra, Managing Director of Reuters Market Light (RML), a newly formed unit within Thomson Reuters, as he tries to grow the business amid organisational and market upheaval. RML represented a creative venture by Thomson Reuters to leve...
August 2018
M-Pesa & Nick Hughes
By Lisa Duke, Rajesh Chandy
It was February 2009, and Nick Hughes, head of Global Payment Solutions at Vodafone, contemplated his notes as he waited to enter the company’s Executive Meeting at its headquarters in Newbury, amid the Berkshire countryside outside London. M-PESA (M for mobile, Pesa meaning ‘money’ in Swahili...
December 2018
M-KOPA Solar: Using Digital Disruption to Connect the World’s Poor
By Nader Tavassoli
Launched in East Africa, M-KOPA is an innovative pay-as-you-go solar system that provides reliable energy to low-income households. To serve these customers profitably, M-KOPA’s solution relies on digital innovation and the integrated adaptation of every element business model, including a new pro...
March 2018
Aravind Eye Care System
By Kamalini Ramdas, Sarang Deo
This case relates the genesis and evolution of vision centres (VCs) for primary eye care at Aravind Eye Care System (AECS). AECS, based in the south Indian state of Tamil Nadu, is the world's largest eye care provider. The case is based in 2014, exactly a decade after the first vision centre was ope...
May 2017
Capitec Bank – Redefining Retail Banking: Innovation Through Elimination
By Freek Vermeulen
The consumer banking industry is notoriously hard to enter. Customers rarely switch banks (switching costs are high) and there are considerable barriers to entry to new players. Traditionally, banking products can be complex, often accompanied by non-transparent cross-selling practices and hidden fe...