Luxury goods
November 2023
Lark & Berry: The diamond disruptors
By Ioannis Ioannou, Nick Mickshik
Laura Chavez was delighted beyond words when the Atelier Asymmetric Bow suite, designed by her luxury jewellery company Lark & Berry, won the 2019 Goldsmiths’ Craft and Design Council Graff jewellery award. The Graff Award was the jewellery industry’s equivalent of the Oscars award for Best ...
January 2019
Brand Valuation: What, How and Why?
By Nader Tavassoli
As Chief Marketing Officer of a privately held Swiss luxury goods company, Lena Müller was tasked with valuing the company’s brand, whose products traded under the same name as the company itself. The reason her CEO gave for the valuation exercise was to better understand “this strange animal c...
October 2019
Ferrari: Strategy in Transition
By Stefano Turconi
Set in January 2018, the case presents the situation facing Ferrari Chairman and CEO Sergio Marchionne as he considers the future of the septuagenarian racing and luxury performance car company. During his tenure, Marchionne steered Ferrari onto a trajectory of sustained profitable growth. He split ...
November 2019
Christian Lacroix: A King Without a Kingdom
By Stefano Turconi
Set in 2009, this case chronicles the key stages in the development of the Christian Lacroix Company, the fashion house founded by the eponymous designer with the financial backing of Bernard Arnault (LVMH). Lacroix’s opulent creations wowed fashion editors and wealthy fashionistas the world over ...
March 2022
Burberry’s Digital Strategy
By Donald Sull, Stefano Turconi, Sanam Zanjani
The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberry’s digital transformation was spearheaded by CEO Angela A...