Music

May 2019

The Maestro Marin Alsop – Leading “Under a Huge Magnifying Glass”

By Randall Peterson, Vyla Rollins, Carrie J. Fletcher

This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the…

February 2016

Sofar Sounds: Charting the next stage of growth

By Julian Birkinshaw, David Mather

This case traces the development of a live entertainment company, Sofar Sounds, from a conversation among three friends about their frustrations with live music events, through early success and now to a point where the…