September 2023

Desso (B): Going Forward (Portuguese language)

By Ioannis Ioannou, Amandine Ody-Brasier

This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...