April 2024

Up in the air: Dubai’s air-taxi service

By Aharon Cohen Mohliver, Nick Mickshik

The case describes the air-taxi industry at the end of 2023 as many companies vied to join the “eVTOL revolution”: in January 2022 the Vertical Flight Society listed 600 designs from nearly 350 companies and innovators worldwide, although only about two dozen of the 600 concepts had made it to t...

April 2024

From hype to disillusionment: Metaverse’s rise, apparent fall and green shoots

By Michael Jacobides, Katie Round, Francois Candelon

This case study critically examines the evolution of the metaverse, interrogating its ascendancy, its perceived decline and the nascent indicators of its resurgence. Beginning with the concept’s origins in science fiction, it tracks the metaverse’s evolution through advancements in gaming and th...

February 2024

Digital Dubai: Making Dubai the Digital Capital of the World

By Julian Birkinshaw, Neil King

When the Dubai Government announced in 2021 that it had processed its last-ever paper transaction, becoming the first government in the world to go paperless, it completed a 20-year journey of digital transformation that changed people’s lives across the emirate fundamentally. Since launching i...

December 2023

The Carzaty Journey

By Muhammed Mekki, Natasha Wallace

The Carzaty case starts at a pivotal point in the start-up’s story. It is 2021 and co-founders Hassan Jaffar and Marwan Chaar are preparing to scale up their online used car business they started in Oman. With the backing of investors, they are confident that threefold growth will be realised with...

November 2023

Intel Case (A): 1968-1985

By Freek Vermeulen

This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...

November 2023

Intel Case (B): 1985-1998

By Freek Vermeulen

This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...

November 2023

Intel Case (C): 1998-2019

By Freek Vermeulen

This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...

November 2023

Heineken’s International Expansion

Asserting his lifelong motto “I don’t sell beer, I sell warmth”, Alfred ‘Freddy’ Heineken passed away on 3 January 2002, aged 78. Known for his flamboyant lifestyle and fiery personality, Freddy was also the driving force in growing Heineken into an international brand. Heineken had the la...

November 2023

Royal Ahold: International growth and acquisitions

By Freek Vermeulen

On October 13 2004, the Securities and Exchange Commission filed fraud and other charges in the United States District Court for the District of Columbia against Royal Ahold and three former top executives, including CEO and Chairman Cees van der Hoeven, thus terminating the career of the once-power...

October 2023

De Beers: Reverse-disrupting the Diamond Industry

By Stefano Turconi, Thomas Horton, Minerva Rojanapenkul

Set in September 2018, the case describes De Beers’ attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De Beers had created and nurtured the perception of diamonds as rare objects and exclusive symbols of ...