Global
December 2023
The Carzaty Journey
By Muhammed Mekki, Natasha Wallace
The Carzaty case starts at a pivotal point in the start-upâs story. It is 2021 and co-founders Hassan Jaffar and Marwan Chaar are preparing to scale up their online used car business they started in Oman. With the backing of investors, they are confident that threefold growth will be realised with...
November 2023
Intel Case (A): 1968-1985
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Intel Case (B): 1985-1998
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Intel Case (C): 1998-2019
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Heinekenâs International Expansion
Asserting his lifelong motto âI donât sell beer, I sell warmthâ, Alfred âFreddyâ Heineken passed away on 3 January 2002, aged 78. Known for his flamboyant lifestyle and fiery personality, Freddy was also the driving force in growing Heineken into an international brand. Heineken had the la...
November 2023
Royal Ahold: International growth and acquisitions
By Freek Vermeulen
On October 13 2004, the Securities and Exchange Commission filed fraud and other charges in the United States District Court for the District of Columbia against Royal Ahold and three former top executives, including CEO and Chairman Cees van der Hoeven, thus terminating the career of the once-power...
October 2023
De Beers: Reverse-disrupting the Diamond Industry
By Stefano Turconi, Thomas Horton, Minerva Rojanapenkul
Set in September 2018, the case describes De Beersâ attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De Beers had created and nurtured the perception of diamonds as rare objects and exclusive symbols of ...
October 2023
Gucci in the Metaverse
By Stefano Turconi, Umberto Lobina
Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided to take the lead, bargaining that a test-and-learn ...
August 2023
Stepping out of lockdown: Launching a footwear brand during a pandemic
By Claudia Yoshinaga, Elisa Larroudé, John Mullins
Marina LarroudĂ© stared glumly at all the crossings out on the proposed boots order for the autumn collection. Her husband Ricardo wanted to cut her suggestions by nearly half â in models, colours and quantities. Their fledgling shoe business had begun to a promising buzz a few months ago, but las...
March 2024
Red Bull Spreads its Wiiings (Russian language)
By Nader Tavassoli
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...