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Emerging markets
August 2018
Pearl River Piano: Tuning in to the Global Market
By J B Steenkamp, Nirmalya Kumar
This case traces the rise of Chinese piano maker Pearl River Piano (PRP) from a factory with dirt floors producing just four pianos a month using crude machinery to the world’s largest acoustic piano maker…
August 2018
M-Pesa & Nick Hughes
By Lisa Duke, Rajesh Chandy
It was February 2009, and Nick Hughes, head of Global Payment Solutions at Vodafone, contemplated his notes as he waited to enter the company’s Executive Meeting at its headquarters in Newbury, amid the Berkshire countryside…
August 2013
Galanz: From Price Killer to Consumer Brand Innovator?
By Nirmalya Kumar, J B Steenkamp, Jiaxun He
Chinese company Galanz was the world’s largest microwave oven manufacturer in 2013. It had sales of 20 million microwave ovens, group revenues of RMB46 billion (US$7.3 billion) and 46,000 employees. Founded in 1978, it started…