Consumer goods

October 2020

The World Trade Organization and Tobacco Plain Packaging: Is Packaging Adverting and Does It Influence Consumption?

By Nader Tavassoli

On June 29, 2020, a dispute settlement panel convened by the World Trade Organization (WTO) rejected the appeal regarding its findings in the report “Australia – Certain Measures Concerning Trademarks, Geographical Indications and other Plain…

July 2020

Haier’s (2019) ecosystem revolution: From Rendanheyi 2.0 to Rendanheyi 3.0

By Michael Jacobides, Lisa Duke

2019 was an important year for Haier. Its new version of its radically decentralised structure, dubbed Rendanheyi 2.0, based on many independent ‘Ecosystem Micro-enterprise Communities’ (EMCs) had been devised to help it respond to the…

July 2020

Haier’s Rendanheyi 2.0: An ecosystem revolution

By Michael Jacobides, Lisa Duke

Haier in 1984 was a small, local firm on the verge of collapse, with poor-quality products and low morale. Within 30 years, it was transformed by Zhang Ruimin, who took over as CEO, into one…

November 2019

BanaPads: To grow or not to grow? That is the question

By Luisa Alemany, Nicholas Andreou, Alma Gutierrez

In the summer of 2018, Richard Bbaale sat in a rural village in Uganda, looking over a banana plantation. He recalled the inspiration behind BanaPads as he contemplated what to do next. It had…

January 2005

Brahma versus Antarctica: Reversal of Fortune in Brazil’s Beer Market

By Donald Sull

The case is set in June 1999 as Marcel Telles, Chairman and Chief Executive Officer of Companhia Cervejaria Brahma (Brahma) – the largest brewer in Brazil – considers a possible merger with the Antarctica Group…

January 2016

Unilever Foundry

By Julian Birkinshaw, Shahnoor Meghani

This case focuses on the Unilever Foundry, a platform for Unilever to engage with start-ups and entrepreneurs, providing them with access to Unilever’s brands as a means of enabling their growth while bringing innovative technology…