Profit and innovation

November 2023

Sadler’s Wells Theatre – Compact Case

By Freek Vermeulen

Alistair Spalding, Chief Executive of Sadler’s Wells Theatre, recalled an evening back in the autumn of 2004 when he was sitting in a balcony seat in an empty, unlit theatre, watching a crew dismantle a set following a final performance. Earlier in the day, the board had confirmed Spalding’s app...