Growth strategy

November 2019

Trip4real: Negotiating Series A

By Luisa Alemany, Carlos Trenchs, Lourdes Urriolagoitia, Suzanne Jenkins

On 25 March 2014, Trip4real founder Gloria Molins was on her way to Barcelona airport, where she and her small but passionate and audacious team would meet up and fly to San Francisco to pitch…

February 2016

Sofar Sounds: Charting the next stage of growth

By Julian Birkinshaw, David Mather

This case traces the development of a live entertainment company, Sofar Sounds, from a conversation among three friends about their frustrations with live music events, through early success and now to a point where the…

July 2011

Simon Cohen (D) Epilogue

By John Mullins, Darice Gubbins, John Walker

This is part of a case series. Simon Cohen parked his Acura SUV outside his Monterrey office, let the fingerprint scanner check his ID to open the door, and jogged upstairs past the huge poster…

July 2011

Simon Cohen (C)

By John Mullins, Darice Gubbins, John Walker

This is part of a case series. Simon Cohen parked his Acura SUV outside his Monterrey office, let the fingerprint scanner check his ID to open the door, and jogged upstairs past the huge poster…

July 2011

Simon Cohen (B)

By John Mullins, Darice Gubbins, John Walker

This is part of a case series. Simon Cohen parked his Acura SUV outside his Monterrey office, let the fingerprint scanner check his ID to open the door, and jogged upstairs past the huge poster…

July 2011

Simon Cohen (A)

By John Mullins, Darice Gubbins, John Walker

This is part of a case series. Simon Cohen parked his Acura SUV outside his Monterrey office, let the fingerprint scanner check his ID to open the door, and jogged upstairs past the huge poster…

August 2018

Pret A Manger (A)

By Rupert Merson

This case series takes us through the story of Pret A Manger, one of the first up-market sandwich bar chains in London. The series explores the founding of a business as an entrepreneurial venture and…