Corporate strategy
February 2025
To beat or not to beat the drum for DE&I? Coca-Cola Switzerland and Corporate Political Action
By Aharon Cohen Mohliver, Forrest Briscoe, Marco Clemente, Nick Mickshik
In January 2020 on the eve of a national referendum to pass new laws affording LGBTQIA+ communities formal legal protection against homophobia, Martin Kathriner of Coca-Cola Hellenic Bottling Company (Coca-Cola HBC), Reyn ffoulkes from The Coca-Cola Company and their teams were weighing up the pros ...
November 2023
Heinekenâs International Expansion
Asserting his lifelong motto âI donât sell beer, I sell warmthâ, Alfred âFreddyâ Heineken passed away on 3 January 2002, aged 78. Known for his flamboyant lifestyle and fiery personality, Freddy was also the driving force in growing Heineken into an international brand. Heineken had the la...
November 2023
Royal Ahold: International growth and acquisitions
By Freek Vermeulen
On October 13 2004, the Securities and Exchange Commission filed fraud and other charges in the United States District Court for the District of Columbia against Royal Ahold and three former top executives, including CEO and Chairman Cees van der Hoeven, thus terminating the career of the once-power...
October 2023
De Beers: Reverse-disrupting the Diamond Industry
By Stefano Turconi, Thomas Horton, Minerva Rojanapenkul
Set in September 2018, the case describes De Beersâ attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De Beers had created and nurtured the perception of diamonds as rare objects and exclusive symbols of ...
March 2017
Raising capital for Financial Butler (C) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerfordâs attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an âuntappedâ market segment currently not served by wealth managers, ...
March 2017
Raising capital for Financial Butler (B) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerfordâs attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an âuntappedâ market segment currently not served by wealth managers, ...
March 2017
Raising capital for Financial Butler (A) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerfordâs attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an âuntappedâ market segment currently not served by wealth managers, ...
March 2022
Refinitiv: A private equity-led transformation
By Julian Birkinshaw, David Craig
In August 2019 CEO David Craig was considering the likely benefits and challenges of merging his company, financial-markets data and infrastructure provider Refinitiv, with the London Stock Exchange Group. Craig had led a turnaround of Thomson Reutersâ Financial & Risk division (F&R), then...
March 2012
Carnival Corporation: The P&O Princess Acquisition (A)
By Donald Sull, Stefano Turconi, Barbara Muckermann
Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...
March 2012
Carnival Corporation: The P&O Princess Acquisition (B)
By Donald Sull, Stefano Turconi, Barbara Muckermann
Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...