Strategy

July 2011

Simon Cohen (A)

By John Mullins, Darice Gubbins, John Walker

This is part of a case series. Simon Cohen parked his Acura SUV outside his Monterrey office, let the fingerprint scanner check his ID to open the door, and jogged upstairs past the huge poster showing containers and cranes at the port of Manzanillo. He paused for a moment in the company's boardroom...

March 2009

Reuters Market Light: Strategic Innovation at the Bottom of the Pyramid

By Costas Markides, Laura Winig, Daniel Oyon

This case is set in 2008 and examines the challenges facing Amit Mehra, Managing Director of Reuters Market Light (RML), a newly formed unit within Thomson Reuters, as he tries to grow the business amid organisational and market upheaval. RML represented a creative venture by Thomson Reuters to leve...

June 2017

Propay Ltd (B)

By Keith Willey

Rick Stein is faced with taking rapid action to both save his business and at the same time take advantage of a surprise exit opportunity. As usual there’s a cash squeeze but should the business take more money and if so where from and on what terms?...

January 2018

ProPay Ltd (A)

By Keith Willey

Rick Stein gazed out at Propay Ltd’s car park where his fifteen-year-old car now languished.A year ago ProPay’s previous owner parked his Maserati in the exact same spot – a contrast that seemed oddly symbolic of Rick’s current predicament. He had bought the payments gateway business after r...

August 2018

Pret A Manger (A)

By Rupert Merson

This case series takes us through the story of Pret A Manger, one of the first up-market sandwich bar chains in London. The series explores the founding of a business as an entrepreneurial venture and then its growth both nationally and internationally and the problems this brings. It touches on man...

July 2008

Nestle and the Multi-beverage Machine Market (C)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is positioned at the high-end of the market and has a best-selling insta...

July 2008

Nestle and the Multi-beverage Machine Market (B)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is positioned at the high-end of the market and has a best-selling insta...

July 2008

Nestle and the Multi-beverage Machine Market (A)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is positioned at the high-end of the market and has a best-selling insta...

February 2015

NayaMed (B)

By Costas Markides, Lisa Duke, Daniel Oyon

This is part of a case series. As the Alps disappeared into the darkness through NayaMed’s window, the General Manager Aarnav Sendutta considered how to grow his fledgling unit. It was February 2014, and NayaMed, a unit of medical device giant, Medtronic, was just over two years old. It was formed...

February 2015

NayaMed (A)

By Costas Markides, Lisa Duke, Daniel Oyon

This is part of a case series. As the Alps disappeared into the darkness through NayaMed’s window, the General Manager Aarnav Sendutta considered how to grow his fledgling unit. It was February 2014, and NayaMed, a unit of medical device giant, Medtronic, was just over two years old. It was formed...