Strategy

August 2018

Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company

By Julian Birkinshaw, Enrique De Diego, Henning Trill, Julia Hitzbleck

The case describes how Bayer, one of the oldest and largest life-science companies in the world, recognised that innovation driven solely by the traditional R&D process that characterised the sector would not be sufficient to…

January 2013

Endomagnetics

By John Bates, Jeff Skinner, Oliver Rivers

The case explores the methodologies for valuing an early stage, IP based business. Endomagnetics is a university spin-off based on technology from University college London. By the time of the case the business has raised…

January 2013

Eight19 (B) Azuri Technologies

By Jeff Skinner, Tom Ryan

Eight19 is a technology-based start-up company based on Cambridge Science Park. The company is developing a new (and very low cost) solar-panel technology aimed primarily at domestic use in developing countries. The case describes the…

January 2016

Eden McCallum: Consulting Redefined

By Freek Vermeulen

Eden McCallum is a Management Consulting firm founded by two ex-McKinsey partners. It has offices in London, Amsterdam and Zurich, and is planning further expansion. The company is founded using a distinctive new business model,…

January 2016

easyCar (G): From B2C to P2P

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar Reincarnated (F): Putting off Fires and Moving down the Value Chain

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (E): New Troubles Ahead

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (D): A New Beginning

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (C): Reality Bites Back

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (B): The Profile of a Strategic Innovator in 2000

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…