Strategy

July 2008

Nestle and the Multi-beverage Machine Market (C)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

July 2008

Nestle and the Multi-beverage Machine Market (B)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

July 2008

Nestle and the Multi-beverage Machine Market (A)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

February 2015

NayaMed (B)

By Costas Markides, Lisa Duke, Daniel Oyon

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

February 2015

NayaMed (A)

By Costas Markides, Lisa Duke, Daniel Oyon

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

August 2018

NakedWines.com

By John Mullins

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

September 2016

ING Bank: Creating an Agile Organisation

By Julian Birkinshaw, Scott Duncan

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

August 2018

Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company

By Julian Birkinshaw, Enrique De Diego, Henning Trill, Julia Hitzbleck

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

January 2013

Endomagnetics

By John Bates, Jeff Skinner, Oliver Rivers

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…

January 2013

Eight19 (B) Azuri Technologies

By Jeff Skinner, Tom Ryan

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is…