Business strategy
August 2021
NiPay’s Pricing Conundrum – Compact Case Study
By Marco Bertini, Oded Koenigsberg
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…
October 2020
The Marketing Process – Background Note
By Nader Tavassoli
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…
October 2013
Nokia Siemens Networks: Branding a Global Merger from the Inside Out
By Simona Botti, Nader Tavassoli, Gudrun Herrmann
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…
October 2019
Ferrari: Strategy in Transition
By Stefano Turconi
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (D)
By Michael Jacobides, Adrian Merrick
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (C)
By Michael Jacobides, Adrian Merrick
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (B)
By Michael Jacobides, Adrian Merrick
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…
February 2011
Changing the Fortunes of E.ON’s Corporate Customer Business (A)
By Michael Jacobides, Adrian Merrick
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…