Business strategy

August 2021

NiPay’s Pricing Conundrum – Compact Case Study

By Marco Bertini, Oded Koenigsberg

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…

October 2020

The Marketing Process – Background Note

By Nader Tavassoli

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…

October 2013

Nokia Siemens Networks: Branding a Global Merger from the Inside Out

By Simona Botti, Nader Tavassoli, Gudrun Herrmann

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…

October 2019

Ferrari: Strategy in Transition

By Stefano Turconi

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…

November 2010

Changing the Fortunes of E.ON’s Corporate Customer Business (D)

By Michael Jacobides, Adrian Merrick

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…

November 2010

Changing the Fortunes of E.ON’s Corporate Customer Business (C)

By Michael Jacobides, Adrian Merrick

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…

November 2010

Changing the Fortunes of E.ON’s Corporate Customer Business (B)

By Michael Jacobides, Adrian Merrick

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…

February 2011

Changing the Fortunes of E.ON’s Corporate Customer Business (A)

By Michael Jacobides, Adrian Merrick

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to…