Nigeria
September 2024
ThriveAgric case A: An Agritech entrepreneurial opportunity in Africa
By Rupert Merson
The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The C case briefly surveys the growth of the business after its successful post-Covid turnaround and its expansion beyond Niger...
September 2024
ThriveAgric case (B): Entrepreneurship as turnaround
By Rupert Merson
The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The B case describes the crisis confronting the business caused by the Covid-19 pandemic, which initially threatened its existe...
September 2024
ThriveAgric case C: Growing the entrepreneurial business
By Rupert Merson
The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The A case discusses the “need” – i.e. the poverty of smallholder farmers in Nigeria caused by structural inefficiencies ...
August 2021
Fatima Akilu: Staying true to her values (B)
By Randall Peterson
In 2016, four years into her role as Director for Behavioural Analysis and Strategy at Nigeria’s Office of the National Security Adviser (NSA), Fatima Akilu was summarily dismissed from her position, amid accusations of corruption at the organisation, and subsequently charged with fraud. Nigeriaâ€...
August 2021
Fatima Akilu: The rise of a quiet leader (A)
By Randall Peterson
In 2015, Fatima Akilu found herself sitting at the kitchen table with her sister, shocked and saddened by what has just happened to her, wondering what to do next. Should she fight to defend her reputation? Or return to a quiet life away from the big government role she has just been fired from? Fa...
August 2021
Quiet Charisma: Fatima Akilu at the Neem Foundation
By Randall Peterson
When Fati Ibrahim lost her husband and eldest son after Boko Haram insurgents attacked their town of Gwoza in north-eastern Nigeria, she wasn’t alone. She was one of dozens of women who lost family members, homes and livelihoods. Three years later, she found herself queueing outside a tent near Ma...
August 2021
NiPay’s Pricing Conundrum – Compact Case
By Marco Bertini, Oded Koenigsberg
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a mobile device....