Manufacturing
November 2023
Intel Case (A): 1968-1985
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Intel Case (B): 1985-1998
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Intel Case (C): 1998-2019
By Freek Vermeulen
This case series describes the growth journey of Intel from its launch in 1968 in Santa Clara, California to 2019 under the leadership of its various CEOs. Intel first became a leader in semiconductor memory by pioneering new technology that allowed it to increase the number of circuits on a chip wh...
November 2023
Allied Chemicals (A)
By Freek Vermeulen
Darren Henderson, CEO of Allied Chemicals (AC), was looking at the set of memos on the desk in his office in the company’s headquarters in Danbury, Connecticut. They concerned his corporation’s latest expansion into the Indian market, the setting up a chemicals plant in Indore, a city in Madya P...
November 2023
Allied Chemicals Case B: five years later
By Freek Vermeulen
Darren Henderson, CEO of Allied Chemicals (AC), was looking at the set of memos on the desk in his office in the company’s headquarters in Danbury, Connecticut. They concerned his corporation’s latest expansion into the Indian market, the setting up a chemicals plant in Indore, a city in Madya P...
November 2023
Hornby plc: Strategic Transformation (B)
By Freek Vermeulen
In 2005 Frank Martin, CEO of Hornby, was feeling proud. Since joining in 2000, he had seen the company's share price rise from 35 to more than 250 and his strategic transformation of the firm from a toy company into a hobby company had been a resounding success. The company dominated the UK market a...
November 2023
Hornby plc: Building Communities (A)
By Freek Vermeulen
In 2005 Frank Martin, CEO of Hornby, was feeling proud. Since joining in 2000, he had seen the company's share price rise from 35 to more than 250 and his strategic transformation of the firm from a toy company into a hobby company had been a resounding success. The company dominated the UK market a...
September 2023
Desso (B): Going Forward (Portuguese language)
By Ioannis Ioannou, Amandine Ody-Brasier
This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...
September 2023
Desso (A): Taking on the Sustainability Challenge (Portuguese language)
By Ioannis Ioannou, Amandine Ody-Brasier
This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...
July 2020
Haier’s (2019) ecosystem revolution: From Rendanheyi 2.0 to Rendanheyi 3.0
By Michael Jacobides, Lisa Duke
2019 was an important year for Haier. Its new version of its radically decentralised structure, dubbed Rendanheyi 2.0, based on many independent ‘Ecosystem Micro-enterprise Communities’ (EMCs) had been devised to help it respond to the shifting ways of adding value in the digital, internet-based...