International
September 2022
Red Bull Spreads its Wiiings
By Nader Tavassoli
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...
October 2022
Building an organisation for the ecosystem era: Weighing up the Recipe of Haier’s Internet of Food
By Michael Jacobides, Tom Albrighton, Monwei Chou, Lisa Duke, Dalbert Ma, Aryan Mittal
Ecosystems offer a new way to bring multiple firms together in order to deliver new value propositions. By working together, the hub firm and its complementors can create innovative ‘product plus service’ bundles that span traditionally separate industries to offer an experience that simply wasn...
October 2022
From Products to Experience Ecosystems: Haier’s Internet of Food
By Michael Jacobides, Lisa Duke, Dalbert Ma, Aryan Mittal
Haier had come a long way since Zhang Ruimin took it over as a failing Chinese Collective-Owned Enterprise in 1984. Since then, he’d been able to transform it into one of the world’s leading appliance manufacturers, known for quality and innovation. Haier was also noted for its bold geographical...
October 2020
Brand Value and Valuation – Technical Note (Spanish)
By Nader Tavassoli
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...
March 2022
Marin Alsop: Dream job or nightmare – Compact Case
By Carrie J. Fletcher, Randall Peterson, Vyla Rollins
This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a gay woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the profession. At virtually every turning point on her unconventional path, Alsop...
March 2022
Marin Alsop: Showing them success – Compact Case
By Carrie J. Fletcher, Randall Peterson, Vyla Rollins
This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a gay woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the profession. At virtually every turning point on her unconventional path, Alsop...
March 2022
Marin Alsop: A study in inclusive leadership – Compact Case
By Carrie J. Fletcher, Randall Peterson, Aneeta Rattan
This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a gay woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the profession. At virtually every turning point on her unconventional path, Alsop...
September 2021
The fall of Greensill and the future of supply chain finance
By S. Alex Yang, Lisa Duke
In March 2021, Greensill Capital, the UK-based leading supply chain financing provider, with 16 offices across the world, filed for insolvency; its Germany-based bank closed by regulators. Less than two years earlier, Greensill had received a $1.5 billion investment from SoftBank’s Vision Fund, va...
August 2021
Natura &Co: Sustainability at Scale
By Stefano Turconi, Pranjal Singh, Rui Wang
Established in 1969 as a cosmetics lab in the city of São Paulo, Natura grew briskly over the ensuing decades and by 2004 it had become Brazil’s largest beauty company. Unlike its competitors, Natura was built on the principle of reconciling socioecological sustainability with value creation. Dur...
September 2005
Red Bull: The anti-brand brand
By Nader Tavassoli, Nirmalya Kumar, Sophie Linguri
In 2004, Red Bull found itself at a crossroad, challenged with defending its 70% worldwide market share of the €2.5 billion energy drinks category that it had pioneered. Through a combination of buzz marketing tactics, decentralised distribution and sponsorship of extreme sports and pop culture ev...