International
April 2024
From hype to disillusionment: Metaverse’s rise, apparent fall and green shoots
By Michael Jacobides, Katie Round, Francois Candelon
This case study critically examines the evolution of the metaverse, interrogating its ascendancy, its perceived decline and the nascent indicators of its resurgence. Beginning with the concept’s origins in science fiction, it tracks the metaverse’s evolution through advancements in gaming and th...
April 2024
Ros Atkins and the 50:50 Project at the BBC (C)
By Siri Chilazi, Aneeta Rattan, Oriane Georgeac
In the summer of 2022, the 50:50 Project leadership was taking stock after three tumultuous years. It wasn’t just the Covid-19 pandemic; leadership transitions, organisational structure changes, and questions about mission and scope were adding up for 50:50 and the BBC as a whole. The 50:50 Projec...
February 2024
Flakk Group Case A. Hexagon Purus: Fuelling the future
By Ioannis Ioannou, Nick Mickshik
In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...
February 2024
Flakk Group Case B: Norwegian Hydrogen
By Ioannis Ioannou, Nick Mickshik
In May 2018 the Norwegian Government introduced new requirements for emissions-free entry into the Geirangerfjord and Nærøyfjord fjords, a UNESCO World Heritage site, making them the world’s first zero-emission zones at sea. For Knut Flakk, CEO and owner of Norway’s Flakk Group, it was a water...
October 2023
De Beers: Reverse-disrupting the Diamond Industry
By Stefano Turconi, Thomas Horton, Minerva Rojanapenkul
Set in September 2018, the case describes De Beers’ attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De Beers had created and nurtured the perception of diamonds as rare objects and exclusive symbols of ...
October 2023
Gucci in the Metaverse
By Stefano Turconi, Umberto Lobina
Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided to take the lead, bargaining that a test-and-learn ...
April 2024
Red Bull Spreads its Wiiings (Russian language)
By Nader Tavassoli
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...
March 2023
Finance for Entrepreneurial Companies: Financing Instruments – Technical Note (Spanish language)
By John Mullins, Robert M Johnson, Steve Pesenti
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...
October 2022
The Strategic Transformation of Royal Philips
By Freek Vermeulen, Ronald de Jong
In April 2011, Dutch multinational Royal Philips, one of the most iconic companies in the country, decided to disrupt itself and transform from a diversified industrial conglomerate to a focused player in Health Technology. The case describes the first decade (2011-2021) of the strategic transformat...
September 2022
Red Bull Spreads its Wiiings
By Nader Tavassoli
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...