Automotive

November 2020

Protean Electric: Innovation upon innovation

By David Arnold

The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…

October 2019

Ferrari: Strategy in Transition

By Stefano Turconi

The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…

August 2018

Super Luxurious Auto (F)

By Alvarez and Marsal, Michael Jacobides

The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…

August 2018

Super Luxurious Auto (E)

By Alvarez and Marsal, Michael Jacobides

The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…

August 2018

Super Luxurious Auto (D)

By Alvarez and Marsal, Michael Jacobides

The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…

August 2018

Super Luxurious Auto (C)

By Alvarez and Marsal, Michael Jacobides

The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…

August 2018

Super Luxurious Auto (B)

By Alvarez and Marsal, Michael Jacobides

The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…

August 2018

Super Luxurious Auto (A)

By Alvarez and Marsal, Michael Jacobides

The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…