Change management

March 2020

Ros Atkins and the 50:50 Project at the BBC (B)

By Aneeta Rattan, Oriane Georgeac, Siri Chilazi

Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was…

March 2020

Ros Atkins and the 50:50 Project at the BBC (A)

By Aneeta Rattan, Oriane Georgeac, Siri Chilazi

Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was…

January 2005

Brahma versus Antarctica: Reversal of Fortune in Brazil’s Beer Market

By Donald Sull

The case is set in June 1999 as Marcel Telles, Chairman and Chief Executive Officer of Companhia Cervejaria Brahma (Brahma) – the largest brewer in Brazil – considers a possible merger with the Antarctica Group…

March 2017

UEFA 2016: The Opportunities and Challenges of Connectivity

By Costas Markides

UEFA is considering how best to use the new technologies of the social era to improve fans’ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of…

August 2018

The UK Government Digital Service

By Julian Birkinshaw, Scott Duncan

The case describes how Mike Bracken, the newly appointed head of the UK Government Digital Service (GDS), took on the massive challenge of setting up, from scratch, a centralised team to deliver online public services…

September 2016

ING Bank: Creating an Agile Organisation

By Julian Birkinshaw, Scott Duncan

Set in 2016, this case describes ING Bank’s implementation of a radical new way of working using agile principles. ING’s agile way of working has been written up in Harvard Business Review, Sloan Management Review…

August 2018

Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company

By Julian Birkinshaw, Enrique De Diego, Henning Trill

The case describes how Bayer, one of the oldest and largest life-science companies in the world, recognised that innovation driven solely by the traditional R&D process that characterised the sector would not be sufficient to…

August 2013

Costa Coffee (B): Project Marlow

By Julian Birkinshaw

This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a…

September 2013

Costa Coffee (A): A Proposal to Build the Next Generation Self-serve Espresso Bar

By Julian Birkinshaw

This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a…

January 2018

Commercial International Bank: Leading Transformation in Turbulent Times Empowering People, Winning With Data

By Randall Peterson

In 2011, Cairo became the cradle of the Egyptian revolution. Transport workers, ambulance drivers and bank employees called for the end of President Hosni Mubarak’s regime. With a backdrop of volatility, Commercial International Bank (CIB),…