October 2013

Nokia Siemens Networks: Branding a Global Merger from the Inside Out

By Simona Botti, Nader Tavassoli, Gudrun Herrmann

A handful of global players dominated the telecommunications infrastructure industry in 2007. The benefits to scale were significant: substantial funding requirements were necessary to sustain continuous innovation and development of networks, products and services; key customers themselves were glo...

September 2011

The Rise and Fall of Nokia

By Julian Birkinshaw, Lisa Duke

The case describes Nokiaā€™s spectacular rise and fall, shedding light on the combination of external factors and internal decisions that resulted in the companyā€™s handset business being sold to Microsoft in 2010.During the successful period of growth (roughly 1990 through to 2006), Nokiaā€™s focu...