Corporate culture
April 2024
Ros Atkins and the 50:50 Project at the BBC (C)
By Siri Chilazi, Aneeta Rattan, Oriane Georgeac
In the summer of 2022, the 50:50 Project leadership was taking stock after three tumultuous years. It wasn’t just the Covid-19 pandemic; leadership transitions, organisational structure changes, and questions about mission and scope were adding up for 50:50 and the BBC as a whole. The 50:50 Projec...
December 2023
Satya Nadella at Microsoft: Instilling a Growth Mindset (French language)
By Herminia Ibarra, Aneeta Rattan
When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. Earlier that year his wife, Anu, had given him a best-selling book by Stanford psychologist Carol Dweck entitled Mindset: The New Psychology of Success, su...
November 2023
Allied Chemicals (A)
By Freek Vermeulen
Darren Henderson, CEO of Allied Chemicals (AC), was looking at the set of memos on the desk in his office in the company’s headquarters in Danbury, Connecticut. They concerned his corporation’s latest expansion into the Indian market, the setting up a chemicals plant in Indore, a city in Madya P...
November 2023
Allied Chemicals Case B: five years later
By Freek Vermeulen
Darren Henderson, CEO of Allied Chemicals (AC), was looking at the set of memos on the desk in his office in the company’s headquarters in Danbury, Connecticut. They concerned his corporation’s latest expansion into the Indian market, the setting up a chemicals plant in Indore, a city in Madya P...
June 2022
Anne Boden at Starling Bank: Disrupting an industry
By Herminia Ibarra, Luisa Alemany, Nick Mickshik, Ken Mark
The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 20...
June 2021
Satya Nadella at Microsoft: Instilling a Growth Mindset (Chinese language)
By Herminia Ibarra, Aneeta Rattan
When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. Earlier that year his wife, Anu, had given him a best-selling book by Stanford psychologist Carol Dweck entitled Mindset: The New Psychology of Success, su...
April 2024
Jean-Philippe Courtois at Microsoft Global Sales, Marketing and Operations: Empowering Digital Success
By Herminia Ibarra, Adam Jones
When Jean-Philippe Courtois took control of Microsoft’s global sales, marketing and operations in 2016, reporting directly to CEO Satya Nadella, he realised that he needed to lead the organisation away from an "inspection culture" towards a culture of learning and coaching. After a first phase of ...
August 2020
Jean-Philippe Courtois at Microsoft Global Sales, Marketing and Operations: Empowering Digital Success (Spanish language)
By Herminia Ibarra
When Jean-Philippe Courtois took control of Microsoft’s global sales, marketing and operations in 2016, reporting directly to CEO Satya Nadella, he realised that he needed to lead the organisation away from an "inspection culture" towards a culture of learning and coaching. After a first phase of ...
July 2020
Haier in 2014: An entrepreneurial juggernaut facing a world of platforms and ecosystems
By Michael Jacobides, Lisa Duke
Until the 2010s, China had been known for inexpensive products and efficient, low-cost production and for copycat or OEM products rather than for leading-edge innovation. Yet, in a few short years, Chinese firms turned to quality and innovation, drastically increasing their market share. A shining e...
June 2016
Satya Nadella at Microsoft: Instilling a Growth Mindset (Spanish language)
By Herminia Ibarra, Aneeta Rattan
When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. Earlier that year his wife, Anu, had given him a best-selling book by Stanford psychologist Carol Dweck entitled Mindset: The New Psychology of Success, su...