Asia

April 2024

The Transformation of Digital China: Harnessing the Potential of Data, Cloud and AI

By Julian Birkinshaw, Dickie Liang-Hong Ke

The case, set in 2024, describes the transformation of Digital China, a large IT services company in China that had grown proactively and ambitiously into new digital services, including artificial intelligence (AI). The case briefly describes the company’s background so we can see how it has evol...

April 2024

HDFC ERGO: A product ecosystem built on mindshare

By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal

Anuj Tyagi, Joint Managing Director of HDFC ERGO, is facing the challenge of transcending the traditional limitations of insurance interactions and establishing a significant presence in customers’ minds beyond annual transactions. The case explores the context of the insurance industry in India b...

April 2024

From PingAn’s inspiration to HDFC ERGO’s journey: Building an insurance-based ecosystem

By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal

Beginning with an exploration of insurance player Ping An’s evolution to contrast with HDFC ERGO’s strategy adaptation to the Indian market, this case sheds light on HDFC ERGO’s strategic shift towards a mindshare-centric ecosystem from its roots as a digitised insurance provider in India. ...

November 2023

Allied Chemicals (A)

By Freek Vermeulen

Darren Henderson, CEO of Allied Chemicals (AC), was looking at the set of memos on the desk in his office in the company’s headquarters in Danbury, Connecticut. They concerned his corporation’s latest expansion into the Indian market, the setting up a chemicals plant in Indore, a city in Madya P...

November 2023

Allied Chemicals Case B: five years later

By Freek Vermeulen

Darren Henderson, CEO of Allied Chemicals (AC), was looking at the set of memos on the desk in his office in the company’s headquarters in Danbury, Connecticut. They concerned his corporation’s latest expansion into the Indian market, the setting up a chemicals plant in Indore, a city in Madya P...

November 2023

AntChain’s Blockchain as a Service: Digitising Industry Collaboration

By S. Alex Yang, Nitish Jain

The case describes how AntChain’s parent, Ant Group, started to invest in blockchain in 2015 as it believed the technology would build trust between different actors in a system. The earliest use case was a cross-border remittance service. The team continued to build and develop its blockchain tec...

May 2023

Tata Sky: Experimentation and adoption (B)

By Jessica Spungin, Julian Birkinshaw, Harit Nagpal

Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...

May 2023

Tata Sky: Responding to a disruptive technology (A)

By Jessica Spungin, Julian Birkinshaw, Harit Nagpal

Harit Nagpal, Managing Director and CEO of Tata Sky Ltd, the largest satellite TV distribution platform in India, was returning from the Consumer Electronics Show 2017 in Las Vegas. What he had seen there was enough to make him question the viability of the business he headed. He did not want to thi...