testing and iterating business plans

November 2019

Funovation

By John Mullins

Erick Mueller was thrilled! The fledging company that he and two friends had started a few months earlier had been the widely acknowledged ‘hit’ of the 2007 IAAPA Attractions Expo, a trade show in Orlando, Florida that brought together more than 1,100 exhibitors and nearly 20,000 buyers from mos...