Disruption
May 2024
Avon International: Imagining a Refill Program in Turkey
By Ioannis Ioannou, Ken Mark, Lisa Duke
The case explores the role of sustainability initiatives in Avon's business strategy and how they align with its mission of empowering women. It also discusses the potential financial and operational implications of the yet-to-be implemented idea of a refill program, including changes to supply chai...
May 2024
The HASSLACHER Group: The Capital Equipment Decision
By Ioannis Ioannou, Ken Mark
A visitor to Sachsenburg, a quiet village nestled in the Austrian Alps, might not know that it was the headquarters of the Hasslacher Group, Europeā€™s largest producer of glued laminated timber. It was early May 2022 and Christoph Kulterer, CEO of the Hasslacher Group, wanted to decide what to do w...
October 2023
De Beers: Reverse-disrupting the Diamond Industry
By Stefano Turconi, Thomas Horton, Minerva Rojanapenkul
Set in September 2018, the case describes De Beersā€™ attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De Beers had created and nurtured the perception of diamonds as rare objects and exclusive symbols of ...