Agriculture
March 2009
Reuters Market Light: Strategic Innovation at the Bottom of the Pyramid
By Costas Markides, Laura Winig, Daniel Oyon
This case is set in 2008 and examines the challenges facing Amit Mehra, Managing Director of Reuters Market Light (RML), a newly formed unit within Thomson Reuters, as he tries to grow the business amid organisational and market upheaval. RML represented a creative venture by Thomson Reuters to leve...