Pricing

August 2013

Galanz: From Price Killer to Consumer Brand Innovator?

By Nirmalya Kumar, J B Steenkamp, Jiaxun He

Chinese company Galanz was the world’s largest microwave oven manufacturer in 2013. It had sales of 20 million microwave ovens, group revenues of RMB46 billion (US$7.3 billion) and 46,000 employees. Founded in 1978, it started…

January 2013

Eight19 (B) Azuri Technologies

By Jeff Skinner, Tom Ryan

Eight19 is a technology-based start-up company based on Cambridge Science Park. The company is developing a new (and very low cost) solar-panel technology aimed primarily at domestic use in developing countries. The case describes the…

February 2013

Eight19 (A): A Social Enterprise?

By Jeff Skinner, Tom Ryan