Digital transformation
December 2024
Facing the Retail Apocalypse: Majid Al Futtaim’s Digital Transformation (A)
By Michael Jacobides, Dalbert Ma, Aryan Mittal, Konstantinos Trantopoulos
In just a few decades Majid Al Futtaim (“the Group”) had established an empire boasting major shopping malls, successful retail chains and popular entertainment centres across the Middle East, Asia, and North Africa (MENA) region. By 2020, however, its competitive landscape was changing fast, wi...
December 2024
Facing the Retail Apocalypse: Majid Al Futtaim’s Digital Transformation – Compact Case
By Michael Jacobides, Dalbert Ma, Aryan Mittal, Konstantinos Trantopoulos
By 2020, Majid Al Futtaim ("the Group") had established itself as a dominant force in the Middle East, Asia, and North Africa (MENA) region, operating major shopping centres, retail chains, and entertainment centres. However, the competitive landscape was rapidly evolving, with traditional powerhous...
October 2024
KFC UK & Ireland Case A: Crafting a Technology Roadmap
By Nitish Jain, S. Alex Yang
It was June 2021 and Jatin Chandwani was three months into his role as Chief Technology Officer of KFC UK & Ireland (KFC UK&I). Immediately upon joining, he completed a three-week induction working in a restaurant. The experience made him realise there was a massive gap between the digital c...
October 2024
KFC UK & Ireland Case B: Technology and Project Choices
By Nitish Jain, S. Alex Yang
Jatin Chandwani realised numerous opportunities existed for technology interventions to improve franchisees' financial performance at KFC UK & Ireland.. Specifically, these concerned attaining better customer experience and the widespread use of data-led analytics to guide franchisees' actions; ...
April 2024
The Transformation of Digital China: Harnessing the Potential of Data, Cloud and AI
By Julian Birkinshaw, Dickie Liang-Hong Ke
The case, set in 2024, describes the transformation of Digital China, a large IT services company in China that had grown proactively and ambitiously into new digital services, including artificial intelligence (AI). The case briefly describes the company’s background so we can see how it has evol...
April 2024
HDFC ERGO: A product ecosystem built on mindshare
By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal
Anuj Tyagi, Joint Managing Director of HDFC ERGO, is facing the challenge of transcending the traditional limitations of insurance interactions and establishing a significant presence in customers’ minds beyond annual transactions. The case explores the context of the insurance industry in India b...
April 2024
From PingAn’s inspiration to HDFC ERGO’s journey: Building an insurance-based ecosystem
By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal
Beginning with an exploration of insurance player Ping An’s evolution to contrast with HDFC ERGO’s strategy adaptation to the Indian market, this case sheds light on HDFC ERGO’s strategic shift towards a mindshare-centric ecosystem from its roots as a digitised insurance provider in India. ...
February 2024
Digital Dubai: Making Dubai the Digital Capital of the World
By Julian Birkinshaw, Neil King
When the Dubai Government announced in 2021 that it had processed its last-ever paper transaction, becoming the first government in the world to go paperless, it completed a 20-year journey of digital transformation that changed people’s lives across the emirate fundamentally. Since launching i...
November 2021
Pass the Keys (B)
By John Mullins
The past year, 2019, had been an exhilarating one for Alex Lyakhotskiy and his team. Buoyed by a new franchise model that was working well for opening new cities, alongside better execution in some of the company’s existing cities, Pass the Keys’ growth had accelerated. Happily, it was looking l...
November 2021
Pass the Keys (A)
By John Mullins
It was a cold, blustery February morning in 2019. Pass the Keys co-founders Alex Lyakhotskiy and Zoe Vu were reflecting with their team on the three and a half years that their fast-growing company had been in business. “We’re now managing 480 properties in nine cities across the UK. Most of our...