Strategy
January 2016
Unilever Foundry
By Julian Birkinshaw, Shahnoor Meghani
This case focuses on the Unilever Foundry, a platform for Unilever to engage with start-ups and entrepreneurs, providing them with access to Unilever’s brands as a means of enabling their growth while bringing innovative technology back to the company. The case provides a brief description of Unil...
March 2017
UEFA 2016: The Opportunities and Challenges of Connectivity
By Costas Markides
UEFA is considering how best to use the new technologies of the social era to improve fans’ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation....
March 2018
Turning Around KBC in 2009-2016 (C)
By Costas Markides, Daniel Oyon, Lisa Duke
This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) o...
March 2018
Turning Around KBC in 2009-2016 (B)
By Costas Markides, Daniel Oyon, Lisa Duke
This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) o...
March 2018
Turning Around KBC in 2009-2016 (A)
By Costas Markides, Daniel Oyon, Lisa Duke
This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) o...
July 2010
Turnaround at UCLH: A hospital in intensive care case (D)
By Anita Devlin, Cheerag Shirodaria, Michael Jacobides, Renate Verheul
University College London Hospital NHS Foundation Trust (UCLH) is a major London teaching hospital. It encountered serious financial problems as a result of the consolidation of two separate hospitals into one new hospital building, coupled with a change in the remuneration system for NHS hospitals....
January 2010
Turnaround at UCLH: A hospital in intensive care case (C)
By Anita Devlin, Cheerag Shirodaria, Michael Jacobides, Renate Verheul
University College London Hospital NHS Foundation Trust (UCLH) is a major London teaching hospital. It encountered serious financial problems as a result of the consolidation of two separate hospitals into one new hospital building, coupled with a change in the remuneration system for NHS hospitals....
July 2010
Turnaround at UCLH: A hospital in intensive care case (A) and (B)
By Anita Devlin, Cheerag Shirodaria, Michael Jacobides, Renate Verheul
University College London Hospital NHS Foundation Trust (UCLH) is a major London teaching hospital. It encountered serious financial problems as a result of the consolidation of two separate hospitals into one new hospital building, coupled with a change in the remuneration system for NHS hospitals....
August 2018
The UK Government Digital Service
By Julian Birkinshaw, Scott Duncan
The case describes how Mike Bracken, the newly appointed head of the UK Government Digital Service (GDS), took on the massive challenge of setting up, from scratch, a centralised team to deliver online public services efficiently online across all of the government’s digital channels. This involve...
September 2011
The Rise and Fall of Nokia
By Julian Birkinshaw, Lisa Duke
The case describes Nokia’s spectacular rise and fall, shedding light on the combination of external factors and internal decisions that resulted in the company’s handset business being sold to Microsoft in 2010.During the successful period of growth (roughly 1990 through to 2006), Nokia’s focu...