United Kingdom

September 2021

Treeapp: Plant a tree for free, every day

By Ioannis Ioannou

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

February 2021

ProMed Ltd

By John Mullins, Robert M Johnson

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

February 2021

Valuing Privately Owned Companies: Valuation Techniques – Technical Note

By John Mullins, Robert M Johnson, Steve Pesenti

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

January 2021

Pharma UK: The Transdermal Technology – Compact Case

By Julian Birkinshaw

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

January 2021

Costa Coffee: Project Marlow – Compact Case

By Julian Birkinshaw, Ken Mark

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

November 2020

Twisterden Pricing a go-to-market strategy – Compact Case

By Marco Bertini, Oded Koenigsberg

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

November 2020

Protean Electric: Innovation upon innovation

By David Arnold

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

October 2020

COVID-19: Pret a Manger’s Fight for Survival

By Nader Tavassoli, Jessica Spungin

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

March 2020

Ros Atkins and the 50:50 Project at the BBC (B)

By Aneeta Rattan, Oriane Georgeac, Siri Chilazi

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.

March 2020

Ros Atkins and the 50:50 Project at the BBC (A)

By Aneeta Rattan, Oriane Georgeac, Siri Chilazi

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.