United Kingdom
September 2022
Feedr (B)
By Gary Dushnitsky, Kathryn Larin
The case describes the journey of Riya Grover and Lyz Swanton (MBAs from HBS and LBS respectively) who launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr introduced a sustainable solution offering nutritionally healthy food by leveraging technology to drive pe...
September 2022
Feedr (A)
By Gary Dushnitsky, Kathryn Larin
The case describes the journey of Riya Grover and Lyz Swanton as they launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr provided nutritionally healthy food to the workplace by leveraging technology to drive personalisation in choice and scale. Case A follo...
June 2022
Anne Boden at Starling Bank: Disrupting an industry
By Herminia Ibarra, Luisa Alemany, Nick Mickshik, Ken Mark
The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 20...
March 2022
Refinitiv: A private equity-led transformation
By Julian Birkinshaw, David Craig
In August 2019 CEO David Craig was considering the likely benefits and challenges of merging his company, financial-markets data and infrastructure provider Refinitiv, with the London Stock Exchange Group. Craig had led a turnaround of Thomson Reuters’ Financial & Risk division (F&R), then...
February 2022
TrueLayer: Innovation, regulation and the future of financial services
By Julian Birkinshaw, Ken Mark, Farhan Lalji
In April 2021, having just raised $70 million in a Series D funding, Francesco Simoneschi, Co-Founder and CEO of TrueLayer, was thinking about expansion plans. Should the company focus on product innovation, broadening its line-up within the 13 countries in which it operated, or should it look to gr...
September 2021
The fall of Greensill and the future of supply chain finance
By S. Alex Yang, Lisa Duke
In March 2021, Greensill Capital, the UK-based leading supply chain financing provider, with 16 offices across the world, filed for insolvency; its Germany-based bank closed by regulators. Less than two years earlier, Greensill had received a $1.5 billion investment from SoftBank’s Vision Fund, va...
November 2021
Pass the Keys (B)
By John Mullins
The past year, 2019, had been an exhilarating one for Alex Lyakhotskiy and his team. Buoyed by a new franchise model that was working well for opening new cities, alongside better execution in some of the company’s existing cities, Pass the Keys’ growth had accelerated. Happily, it was looking l...
November 2021
Pass the Keys (A)
By John Mullins
It was a cold, blustery February morning in 2019. Pass the Keys co-founders Alex Lyakhotskiy and Zoe Vu were reflecting with their team on the three and a half years that their fast-growing company had been in business. “We’re now managing 480 properties in nine cities across the UK. Most of our...
September 2021
Treeapp: Plant a tree for free, every day
By Ioannis Ioannou
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free. The app is funded by Treeapp’s brand partners, who pay £1 to Treeapp every time a user watches an advert on...
February 2021
ProMed Ltd
By John Mullins, Robert M Johnson
For Sid Worley, it was decision time. He had spent the last two years courting the management and the family owners of his largest competitor, and finally (and unexpectedly) they had indicated that they would be receptive to “a serious offer” to buy the company. Worley was excited and determined...