United Kingdom
February 2021
ProMed Ltd
By John Mullins, Robert M Johnson
For Sid Worley, it was decision time. He had spent the last two years courting the management and the family owners of his largest competitor, and finally (and unexpectedly) they had indicated that they would…
February 2021
Valuing Privately Owned Companies: Valuation Techniques – Technical Note
By John Mullins, Robert M Johnson, Steve Pesenti
It is commonly said that the valuation of companies is more of an art than a science. The essence of this statement is that arriving at a valuation is a matter of judgment, balancing the…
January 2021
Pharma UK: The Transdermal Technology – Compact Case
By Julian Birkinshaw
Pharma UK was the UK subsidiary of Pharma, a major international pharmaceuticals company with expertise in oncology, hormone replacement drugs and fertility. Pharma UK was responsible for selling drugs in the local marketplace. However, it…
January 2021
Costa Coffee: Project Marlow – Compact Case
By Julian Birkinshaw, Ken Mark
For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but…
November 2020
Twisterden Pricing a go-to-market strategy
By Marco Bertini, Oded Koenigsberg
English wine has come a long way. In Britain, sweet and poorer quality wines dominated the palates of the 1970s, when domestic producers were almost nowhere to be seen. Today, the range of wine available…
November 2020
Protean Electric: Innovation upon innovation
By David Arnold
The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…
October 2020
COVID-19: Pret a Manger’s Fight for Survival
By Nader Tavassoli, Jessica Spungin
The case describes how Pret a Manger—a London casual-dining institution—was significantly adversely impacted by the COVID-19 pandemic, and how they tried to pivot by launching several business experiments in fast succession. The long-term outcome of…
March 2020
Ros Atkins and the 50:50 Project at the BBC (B)
By Aneeta Rattan, Oriane Georgeac, Siri Chilazi
Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was…
March 2020
Ros Atkins and the 50:50 Project at the BBC (A)
By Aneeta Rattan, Oriane Georgeac, Siri Chilazi
Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was…
August 2016
ONk: Dining at the Funding Buffet
By Gary Dushnitsky
The idea for ONk originated in 2012 when six-year-old Mike asked his father, Sam Ke, one night, “Can we make a computer that is simple and fun?” Soon afterwards, a team of three – Alex…