United Kingdom
September 2021
Treeapp: Plant a tree for free, every day
By Ioannis Ioannou
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.
February 2021
ProMed Ltd
By John Mullins, Robert M Johnson
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.
February 2021
Valuing Privately Owned Companies: Valuation Techniques – Technical Note
By John Mullins, Robert M Johnson, Steve Pesenti
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.
January 2021
Pharma UK: The Transdermal Technology – Compact Case
By Julian Birkinshaw
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.
January 2021
Costa Coffee: Project Marlow – Compact Case
By Julian Birkinshaw, Ken Mark
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.
November 2020
Twisterden Pricing a go-to-market strategy – Compact Case
By Marco Bertini, Oded Koenigsberg
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.
November 2020
Protean Electric: Innovation upon innovation
By David Arnold
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.
October 2020
COVID-19: Pret a Manger’s Fight for Survival
By Nader Tavassoli, Jessica Spungin
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.
March 2020
Ros Atkins and the 50:50 Project at the BBC (B)
By Aneeta Rattan, Oriane Georgeac, Siri Chilazi
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.
March 2020
Ros Atkins and the 50:50 Project at the BBC (A)
By Aneeta Rattan, Oriane Georgeac, Siri Chilazi
The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free.