United Kingdom
November 2020
Twisterden Pricing a go-to-market strategy
By Marco Bertini, Oded Koenigsberg
English wine has come a long way. In Britain, sweet and poorer quality wines dominated the palates of the 1970s, when domestic producers were almost nowhere to be seen. Today, the range of wine available…
November 2020
Protean Electric: Innovation upon innovation
By David Arnold
The case is intended as a vehicle for analysis of the challenges involved in launching an innovative product. It is set against the background of the wave of innovation in the vehicle market, as manufacturers…
October 2020
COVID-19: Pret a Manger’s Fight for Survival
By Nader Tavassoli, Jessica Spungin
The case describes how Pret a Manger—a London casual-dining institution—was significantly adversely impacted by the COVID-19 pandemic, and how they tried to pivot by launching several business experiments in fast succession. The long-term outcome of…
March 2020
Ros Atkins and the 50:50 Project at the BBC (B)
By Aneeta Rattan, Oriane Georgeac, Siri Chilazi
Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was…
March 2020
Ros Atkins and the 50:50 Project at the BBC (A)
By Aneeta Rattan, Oriane Georgeac, Siri Chilazi
Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was…
August 2016
ONk: Dining at the Funding Buffet
By Gary Dushnitsky
The idea for ONk originated in 2012 when six-year-old Mike asked his father, Sam Ke, one night, “Can we make a computer that is simple and fun?” Soon afterwards, a team of three – Alex…
February 2013
Eight19 (A): A Social Enterprise?
By Jeff Skinner, Tom Ryan
Eight19 is a technology-based start-up company based on Cambridge Science Park. The company is developing a new (and very low cost) solar-panel technology aimed primarily at domestic use in developing countries. The case describes the…
November 2018
Patch: Financing the Entrepreneurial Business
By Gary Dushnitsky
Heading into Old Street Tube station in London on a chilly January day, Freddie’s mind was racing with ideas. He had just come out from another meeting with Forward Partners, a well-known, London-based venture capital…
April 2019
Clarasys: Born Agile by Taking Groups Seriously
By Randall Peterson
In March 2015, London-based management consultancy Clarasys found itself in crisis. Established in 2011, the company had experienced consistent growth since foundation and had expanded staffing levels to service new business accordingly. But it…
July 2010
Turnaround at UCLH: A hospital in intensive care case (D)
By Anita Devlin, Cheerag Shirodaria, Michael Jacobides, Renate Verheul
University College London Hospital NHS Foundation Trust (UCLH) is a major London teaching hospital. It encountered serious financial problems as a result of the consolidation of two separate hospitals into one new hospital building, coupled…