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Marketing strategy
November 2020
Twisterden Pricing a go-to-market strategy – Compact Case
By Marco Bertini, Oded Koenigsberg
English wine has come a long way. In Britain, sweet and poorer quality wines dominated the palates of the 1970s, when domestic producers were almost nowhere to be seen. Today, the range of wine available…
October 2020
The World Trade Organization and Tobacco Plain Packaging: Is Packaging Adverting and Does It Influence Consumption?
By Nader Tavassoli
English wine has come a long way. In Britain, sweet and poorer quality wines dominated the palates of the 1970s, when domestic producers were almost nowhere to be seen. Today, the range of wine available…
August 2018
M-Pesa & Nick Hughes
By Lisa Duke, Rajesh Chandy
English wine has come a long way. In Britain, sweet and poorer quality wines dominated the palates of the 1970s, when domestic producers were almost nowhere to be seen. Today, the range of wine available…